Beginner · Creative AI
NEWB4Generative AI for Content & Creative Work
Create more, faster, from copy to visuals to video, without losing quality or your brand voice.
Who it's for
Marketing, communications, HR, training, and design professionals, and anyone who creates content. No technical background required.
You'll walk away with
A multimedia content kit (campaign, training, or communication material)
Use text, image, video, and audio generative AI tools to produce high-quality content faster, while protecting brand, quality, and ethics.
Format
- Demonstrations + hands-on creative studio
Assessment
Pre- and post-tests; content kit showcase and critique
Tools & platforms
- AI assistants (e.g., Claude, ChatGPT, Gemini)Image generators (e.g., Adobe Firefly, Midjourney)Canva AIAI video & voice tools
Programme Curriculum
What you'll be able to do
- Craft effective prompts for text, image, video, and audio generation
- Build a repeatable content workflow from brief to final asset
- Maintain brand consistency and quality through structured human review
- Apply copyright, disclosure, and ethical considerations to AI-generated content
Your learning journey
Module 1
The Generative AI Creative Toolkit
- Multimodal AI OverviewHow text, image, video, and audio models work; choosing the right tool
- Writing & Visual GenerationAI copywriting and tone control; image prompting, styles, and editing
- Video & AudioAI video, avatars, voice-over, subtitling, and translation
Module 2
Content Workflow Design
- Brief-to-Asset PipelineCreative briefs for AI; brand voice guides; style references; repurposing across channels
- LocalizationThai–English content adaptation; cultural nuance; review checkpoints
Module 3
Quality, Ethics & IP
- Responsible CreativityFact-checking; copyright and licensing; disclosure and labeling; deepfake awareness
Module 4
Creative Studio
- Content Kit ShowcaseBuild a multimedia content kit; peer critique; workflow refinement